March 20, 2025...AFC Toronto Unveils First-Ever Primary Kit (from AFC Toronto news release)

AFC Toronto Unveils First-Ever Primary Kit 

Team to sport Mighty Maroon during inaugural Northern Super League Season 

Toronto, ON (March 20, 2025) - AFC Toronto is thrilled to finally unveil its first-ever primary kit 
ahead of the inaugural Northern Super League season. The striking and impactful design 
encapsulates the identity of AFC Toronto, its fans and the Greater Toronto Area in every stitch. 

Creative vision from Sunday+Night and designed by Hummel, the eye-catching kit’s primary 
colour, Mighty Maroon, evokes both power and resilience in a nod to the team’s unwavering 
strength. Additionally, the detailing reflects the city’s modern, forward-thinking spirit, blending a 
sense of stability with dynamic movement.  



Images: AFC Toronto’s primary authentic jersey 
Credits: Wilson Duong, Recess Creative 

As the Founding Partner and Official Financial Institution of AFC Toronto, Desjardins Group will 
proudly feature its logo on the front of the kit. Intact Insurance will appear on the back of the kit as 
the club’s Official Insurance Partner and Canadian Tire, the League’s Official Sporting Goods 
Retailer and Mass Retailer, will feature its logo on the left sleeve.  

The jersey represents a collective ambition, fostering a deep connection between the team, 
founding partners and its supporters. Every element exemplifies the unity and determination that 
define both the club and the community, serving as a constant reminder that success is achieved 
through shared effort. 

“Showcasing our primary kit to supporters across the Greater Toronto Area is a day everyone at 
AFC Toronto has eagerly awaited,” said Helena Ruken, AFC Toronto CEO. “We worked with 
Hummel to design something that is unique to this city. We are proud to have founding partners 
Desjardins Group, Intact Insurance and Canadian Tire support this historic moment in professional 
women’s soccer. We look forward to seeing our players and supporters unite by proudly wearing 
our colours in support of the club this season.” 

Fans can now purchase the inaugural kit at shopafctoronto.ca and will have the first opportunity to 
see it in action during AFC Toronto’s home opener at BMO Field on April 19. The club will continue 
to share additional announcements, including the secondary kit, in the coming weeks.  

To keep up with AFC Toronto’s exciting updates, register for the club newsletter and follow AFC 
Toronto on Instagram, Twitter, LinkedIn and TikTok. 

About AFC Toronto 
AFC Toronto is a founding club in the new Canadian professional women’s soccer league, the 
Northern Super League. The club is gearing up to deliver a top-tier experience for players, staff, 
and supporters in spring 2025. AFC Toronto is committed to uniting the community and inspiring 
young women and girls to lead, develop, and excel. The club’s purpose is to not just build a 
football club but to also create a platform for girls and women to achieve greatness on their terms. 

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