February 18, 2025...AFC Toronto Announces Desjardins Group as Founding Partner (from AFC Toronto Press Release)
AFC Toronto Announces Desjardins Group as Founding Partner
Financial cooperative group also inaugural kit sponsor
Toronto, ON (February 18, 2025) - AFC Toronto is thrilled to announce Desjardins Group as the
club's founding partner ahead of the inaugural Northern Super League season. Desjardins will also
be the team's official financial institution and first-ever kit sponsor over the course of a multi-year
partnership.
Desjardins is Canada's largest financial cooperative group and has a long history of community
involvement. In addition to investing heavily in local partnerships, it develops a range of programs
that empower its personal and business members and clients to achieve their own ambitious
goals. The purpose-driven organization is passing a new milestone by joining forces with Toronto's
first professional women's soccer club.
Both organizations are aligned in their mission to strengthen community development and work
towards a more equitable landscape in sports and business, while building a brighter future for all.
"We are extremely proud to welcome Desjardins as a founding partner of AFC Toronto and this
historic collaboration represents much more than just a sponsorship agreement," said Helena
Ruken, AFC Toronto CEO. "It is an example of how new and established Canadian organizations
are embracing the opportunity to collaboratively champion change. AFC Toronto is eager to work
hand in hand with Desjardins to prioritize community development, showing what's possible when
true partners come together with a shared vision."
"This is an exciting time for women's professional sports in Canada and we couldn't be happier to
be part of it. This partnership is an opportunity to support athletes who are setting a great example,
showing young Canadians what is possible when you commit and persevere," said Isabelle Garon,
Executive Vice-President of Marketing, Communications, Cooperation and Office of the President
at Desjardins. "Desjardins wants to play a role building community across Canada. AFC Toronto is
sport at the highest level and an outlet for people across the GTA to connect around a new home
team. We're proud to be supporting that."
Credit: Image provided by AFC Toronto
AFC Toronto will make additional updates regarding community initiatives and other
announcements leading up to the club's inaugural season opener in April 2025. Supporters are
encouraged to look out for the exciting kit drop in the near future.
To keep up with AFC Toronto's exciting updates, register for the club newsletter and follow AFC
Toronto on Instagram, X, LinkedIn, and TikTok. Secure AFC Toronto season tickets, here.
About AFC Toronto
AFC Toronto is a founding club in the new Canadian professional women's soccer league, the
Northern Super League. The club is gearing up to deliver a top-tier experience for players, staff,
and supporters in spring 2025. AFC Toronto is committed to uniting the community and inspiring
young women and girls to lead, develop, and excel. The club's purpose is to not just build a football
club but to also create a platform for girls and women to achieve greatness on their terms.
About Desjardins
Desjardins Group is the largest cooperative financial group in North America and the sixth largest
cooperative financial group in the world, with assets of $464.7 billion as of September 30, 2024. It
was named one of Canada's Best Employers by Forbes magazine and by Mediacorp. To meet the
diverse needs of its members and clients, Desjardins offers a full range of products and services to
individuals and businesses through its extensive distribution network, online platforms and
subsidiaries across Canada. Ranked among the world's strongest banks according to The Banker
magazine, Desjardins has some of the highest capital ratios and credit ratings in the industry.
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