February 26,2016 League 1 Ontario--FC London To Build From Top With Homegrown First Team (from League 1 Ontario website)

FC London To Build From Top With Homegrown First Team
02/26/2016, 9:00am EST
By League1 Ontario staff

A strong performer in the pan-North American Premier Development League (PDL) since their inception 
in 2008 - the club won the championship in 2012 - FC London's move to League1 Ontario in 2016 
represents a change of course, one that is firmly focused on home. 

Instead of bringing in some of the best U23 talent available in North America for a PDL team 
to operate May-July, FC London will now put teams of primarily locally produced players on the 
pitch for their men's and women's teams to compete in League1 from May-October. As general 
manager Dave DeBenedictis explains, it's a "first team first" model with implications for 
the whole community.  

"We did phenomenally well in and around the PDL, but we have changed up the philosophy a little 
bit to focus more on the local content and build up from there as opposed to being an organization 
that tries to build a new winning team every season," he said.  

"With the PDL there is very little time to build or groom a group, as the season is so short 
- players arrive in May and are gone in July. We want to focus more now on longer term development, 
and building from the youth as well. Phase two for us is building in the youth, and that is where 
I came into the play this year as I have more of a background in the youth sector."

DeBenedictis' background in the youth sector has already led to partnership with local organization 
AG London. The hope is that within three years the first team could see an initial wave 
of players enter their ranks from the prep ground of AG. 

"AG London will be partnering with FC London as the official high-performance youth club," 
confirmed DeBenedictis. "The whole idea for us would be to truly focus on local talent in London."

"London has always been a real hot-bed for soccer. A lot of talent has come through the system 
here and they've won a lot of things in the youth sector, but they've missed that component 
of next phase development," he added. 

"We've been a bit handcuffed on developing players beyond 15 or 16 years of age, and that's 
where FC London comes into play, where we will focus on the next phase of maturity and growth. 
Our focus would ultimately be to develop high quality 18-21 players to meet higher-level 
aspirations of national level, MLS, possibly Europe, or full scholarships is of course always 
a goal. We look at this as second phase development of the player, and it this stepping stone 
of development that we are focused on."

Taking cues from professional club-driven models of development - mandating a club-wide curriculum 
over coaches operating independently at different age groups - FC London ultimately intends 
to produce a pipeline of players that fit the club's ethos.   

"Far too often you see youth clubs be clubs within clubs, where the U15s are doing something 
totally different than the U16s," said DeBenedictis. "They are playing a different formation, 
using a different coaching philosophy, they don't call up from each other, they don't even like 
each other - we're trying to change that mentality." 

"In order to do a club-driven system, you need to assemble the best coaching staff available, 
and the hardest thing about that is you need to find the right type of coach," explains 
DeBendictis. "Coaches that buy into the way your club plays, and are willing to prepare players 
for a particular stage of development and then pass them on to another club coach that has 
developmental targets and goals for the players from there."

"Coaches need to work as part of a team, rather than independently teaching one or another 
personal style."  

FC London announced their League1 head coaches in January, naming the UEFA Pro qualified, 
ex-Dynamo Zagreb coach Mario Despotovic as men's head coach, and local ex-professional player 
Michael Marcoccia as the women's head coach.   

An area well-known for producing top youth talent, London is also highly-regarded for the 
accomplishments of its various men's teams. At the amateur level, London Marconi are current 
two time defending national champions, while fellow local club AEK London were recent 
three-time Ontario champs (2008, 2010, 2012). DeBendictis seeks to harness the local support 
that a winning culture creates.

"We want to really build up the support among the youth here, so a nine or 10 year-old can 
see this team and have a sense of where they can play - and how they should play - as they 
get older," said DeBenedictis. 

"In many cases it is the older players from a large number of London teams that have done 
very well over the years that will be bringing their kids out to watch a game, and this 
of course strengthens the culture of support that extends back to these clubs," he explained. 

"Perhaps when primarily U23 players are done in League1, they go on to play for London Marconi 
or AEK or one of the other top senior men's teams here that compete at the highest amateur 
levels. I think it will be a good thing for everybody."

"Finally, with the winning culture that our supporters in London tend to have, it will now 
be easier to follow FC London," he concluded.  

"League1 is obviously provincial, and with 14 home matches and then away dates in Windsor, 
Mississauga, Toronto - it will be much easier to follow the team than going to, for example, 
Pittsburgh to follow the previous PDL team.

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